How to Rank in Animal Health Searches

By Stephanie Werner | November 25th, 2019

The animal health industry may not be the most tech-savvy. But distributors and veterinarians today check their email inbox more than their mailbox and get their news from their social media, not newspapers. And when they’re looking for pet products, they’re often looking online.

The experience your prospective customers are currently having — and actively seek out — is digital, so it makes sense that the best way to market to them is to go digital. That means that when people are searching online for pet products, they need to find you. If they don’t, they’ll find someone else.

As a master distributor of animal health products, we always recommend a comprehensive, customized digital marketing strategy to our manufacturer partners. We understand the world of three-letter acronyms like SEO can seem daunting. But it’s become more crucial than ever to take the plunge.

So let’s start at the beginning. Here’s how to improve your Google rankings in order to grow and expand your product reach.

Why You Need SEO

Much of consumers’ online experience is dictated by search results. You may not realize that potential buyers won’t necessarily find you when they type in product or related queries unless you are ranked well by the search engine. This is important, because people are far more likely to click on sites listed near the top of their results. Search engine optimization (SEO) can help your brand secure one of those top spots.

How to Pick Keywords

Search engine algorithms hone in on key search terms to direct visitors who may be interested in your product to your website. If your site’s pages frequently mention words or phrases contained in consumer searches, the algorithms will rank your site higher in their search results, as it appears to better match consumer search criteria. This process is a win-win for you and your consumers when used correctly: Your website will reach more members of your target audience and consumers will find your product when they need it. The important thing is to pick keywords that best represent what you (and your webpages) are offering so that consumers get the experience they are expecting when they click on your page.

What You Should Track

SEO helps drive your target audiences to your webpages. The analytics used to track its success can help you gain insights into who those customers are. Once you learn the ins and outs of SEO (or have hired an expert to incorporate them into your online presence for you) you can use analytics to test strategies, track your success, see your return on investment, and adjust your approach accordingly.

Who You Should Partner With

A master distributor such as EPiQ Animal Health can help you improve Google rankings and effectively employ digital marketing on a customized level. We build our relationship with your brand based on your needs, whether that’s complete execution of SEO, social media, and email marketing, or merely consultation with your marketing team. Contact one of our representatives to find out how EPiQ Animal Health can help you tackle digital marketing.

Curating your online presence is essential in today’s market. If customers can’t find you, they’ll find someone else. Once they do find you, you want to make sure you’re putting your best foot forward.

Learn more about conducting a brand audit, building and optimizing your website, and using social media.

About the Author

Stephanie Werner is a seasoned brand, marketing, and communications veteran. She excels in (and is always excited about) developing, integrating, and optimizing creative inbound marketing campaigns for organizations of all sizes. She leads the EPiQ marketing team and brings nearly 20 years of experience to the flock. She holds a bachelor’s degree in strategic communication from The Ohio State University and an MBA from the University of Phoenix. When she’s not working hard for EPiQ, you can find Stephanie hiking, biking, and kayaking in the beautiful mountains and lakes of Colorado with her husband, Chris, and fur baby, Bean. Other important hobbies include speaking in memes with her family in Ohio, cheering on THE Ohio State Buckeyes, and overly obsessing about Justin Timberlake.
Stephanie Werner

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