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What International Brands Need to Know About Entering the U.S. Market

The global animal health market size is forecast to reach $88.6 billion within the next…
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Is Your Master Distributor a Master (and Modern) Marketer?

Unfortunately for manufacturers, many distributors are deeply rooted in antiquated marketing tactics that yield only…
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Key Learnings From COVID-19’s Effects on the Animal Health Industry

The COVID-19 pandemic has had an enormous impact on almost every industry — none more…
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The Best Animal Health Ads of 2019

Nearly $200 billion was spent on advertising in the U.S. this year, a number that’s…
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What Corporate Social Responsibility Means for Animal Health Manufacturers

In January 2019, 3-year-old Nora the polar bear broke her leg at the Hogle Zoo…
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4 Keys to Finding Your Brand’s Voice

You have seven seconds to make your first impression. No pressure, but it has to…
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5 Brand Monitoring Tools Animal Health Manufacturers Should Start Using

We used to say all publicity is good publicity. The internet has kind of ruined…
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What Opportunities Could the Consolidation Trend in the Animal Health Industry Present?

From Boehringer Ingelheim and Merial’s merger to acquisitions by Zoetis and Merck Animal Health, the…
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How to Plan Your Digital Marketing Budget

You’ve probably heard that digital marketing is essential to your continued growth in the animal…
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How to Rank in Animal Health Searches

The animal health industry may not be the most tech-savvy. But distributors and veterinarians today…
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What the Organic Pet Products Trend Means for Manufacturers

As more and more people make the choice to buy more organic foods at the…
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Conducting a Brand Audit: A Guide to Managing Your Brand Reputation

With virtually unlimited access to social media platforms, online forums, and personal blogs, consumers have…
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