The animal health industry may not be the most tech-savvy. But distributors and veterinarians today check their email inbox more than their mailbox and get their news from their social media, not newspapers. And when they’re looking for pet products, they’re often looking online.
The experience your prospective customers are currently having — and actively seek out — is digital, so it makes sense that the best way to market to them is to go digital. That means that when people are searching online for pet products, they need to find you. If they don’t, they’ll find someone else.
As a master distributor of animal health products, we always recommend a comprehensive, customized digital marketing strategy to our manufacturer partners. We understand the world of three-letter acronyms like SEO can seem daunting. But it’s become more crucial than ever to take the plunge.
So let’s start at the beginning. Here’s how to rank higher on Google in order to grow and expand your product reach.
Why You Need SEO
Much of consumers’ online experience is dictated by search results. You may not realize that potential buyers won’t necessarily find you when they type in product or related queries unless you know how to rank highly on the search engine. This is important, because people are far more likely to click on sites listed near the top of their results. Search engine optimization (SEO) can help your brand secure one of those top spots.
How to Pick Keywords
Search engine algorithms hone in on key search terms to direct visitors who may be interested in your product to your website. If your site’s pages frequently mention words or phrases contained in consumer searches, the algorithms will rank your site higher in their search results, as it appears to better match consumer search criteria. This process is a win-win for you and your consumers when used correctly: Your website will reach more members of your target audience and consumers will find your product when they need it. The important thing is to pick keywords that best represent what you (and your webpages) are offering so that consumers get the experience they are expecting when they click on your page.
What You Should Track
SEO helps drive your target audiences to your webpages. The analytics used to track its success can help you gain insights into who those customers are. Once you learn the ins and outs of SEO (or have hired an expert to incorporate them into your online presence for you) you can use analytics to test strategies, track your success, see your return on investment, and adjust your approach accordingly.
Who You Should Partner With
A master distributor such as EPiQ Animal Health can teach you how to rank higher on Google and effectively employ digital marketing on a customized level. We build our relationship with your brand based on your needs, whether that’s complete execution of SEO, social media, and email marketing, or merely consultation with your marketing team. Contact one of our representatives to find out how EPiQ Animal Health can help you tackle digital marketing.
Curating your online presence is essential in today’s market. If customers can’t find you, they’ll find someone else. Once they do find you, you want to make sure you’re putting your best foot forward.